Safaricom Changes M-Pesa Brand For Seven Days In Honour Of Eliud Kipchoge

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Safaricom Changes M-Pesa Brand For Seven Days In Honour Of Eliud Kipchoge

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The whole world is rallying behind the world marathon record holder Eliud Kipchoge as he heads to break his own record in a challenge dubbed INEOS1.59.

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The G.O.A.T (Greatest Of All Time) as he has been popularly referred to by netizens will be participating in the INEOS1.59 challenge in Vienna, Austria. The challenge is to run a marathon in under two hours.

Safaricom has in this regards changed their M-Pesa logo to the first five letters of Kipchoge’s first name “Eliud” and the numbers 1.59 to represent the challenge.

The entire world is looking forward to Eliud breaking his own record. Currently the record stands at 2.01.39. He broke the record in 2018 in Berlin Marathon by 1 minute and 18 seconds which was the greatest improvement in a marathon since 1967.

We wish him well.

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